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James Villa Holidays
James Villa Holidays (also known as James Villas) is a villa tour operator, with a head office based in Maidstone in the UK. The business operates under Wyndham Vacation Rentals®,〔(Vespa Capital Announces the Sale of James Villa Holidays – PR Newswire )〕 family of brands within Wyndham Worldwide, following the original owner’s decision to sell the company in 2008. The James Villas company has over 3000 properties, which are let out to customers who wish to use them as temporary holiday homes.
At the start of 2015, the company appointed digital media agency 7thingsmedia to handle its social media strategy. This decision came after a review of previous revenues.〔( James Villa Holidays aims to bring holidays to life in 2015 with new social media strategy – The Drum, 9 January 2015 )〕 7thingsmedia will be responsible for handling all ‘social-first’ content, and they will handle the brand’s image through social media, based solely around travel.〔(James Villa Holidays appoints 7thingsmedia to create 'social first' strategy – Travolution, 7 January 2015 )〕
== History ==
The founder of James Villas is James Needham, who created the company in 1985. He first thought of the idea when holidaying in Lanzarote, at which time he and his wife owned a holiday villa, and were renting it out in their absence. Following redundancy from his job at the Evening Standard, James Needham invested his time in looking for new properties to purchase, and rent out to prospective holidaymakers. For the first few years James Needham ran the business with his wife, and later employed his late son, Darren.〔(James Needham, founder of James Villas, reveals the holiday firm's secrets to success after 30 years, Kent Business, 17 December 2014 )〕
During the recession of the late 1990s, the company chose to purchase a chunk of the advertising space that was available at the time, which was available at a cheaper cost than before the recession. Using word of mouth and TV advertising, the company’s growth increased by 40% for a number of years.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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